Americans plan to spend $13.5 billion on Halloween this year, or $115.14 a person, according to the National Retail Federation, up from last year’s record $13.1 billion. hauntedattractionnetwork
Where the money goes
- Costumes: $4.4 billion, with 71 percent of shoppers buying one. hauntedattractionnetwork
- Decorations: $4.3 billion. hauntedattractionnetwork
- Candy: $4.1 billion, with 96 percent buying. hauntedattractionnetwork
- Costumes break down as $2 billion for adults, $1.5 billion for children, and $0.92 billion for pets. hauntedattractionnetwork
Prices are a factor
Even with higher gas and grocery prices, Americans are still expected to spend big. <cite id=”217-1″>The NRF says shoppers approach the season with affordability in mind, and discount stores were the most popular destination for 39% of respondents.</cite> One retail expert said people are shopping earlier, starting in September to stretch their budgets, and some are turning to thrift stores for costumes. ksatwvlt
It’s a Saturday
A Halloween falling on a Saturday is expected to boost spending, with the 100-plus largest events driving at least $1.2 billion in extra spending at restaurants, bars, hotels and travel. chainstoreage
Ways to save (general tips)
- Reuse costumes and decorations.
- Check thrift and consignment shops.
- Buy candy by the bag, and compare unit prices.
Bottom line: Halloween keeps growing, but shoppers are looking for deals.
